Brown Univesity, Rhode Island, USA

Bachelor of arts
Major: Philosophy
GPA: 3.89/4.00
Honours
Minor equivalent in Economics, with additional coursework in Maths and Computer Science

Wollit

Operations Manager October 2023 – Present

Strategic projects with Founder
• Setting quarterly OKRs
• Producing data and presentations for monthly investor updates and the most recent fundraising round as well as supporting due diligence for this round
• Worked closely with both the founder and the product manager in developing and adapting business and product strategy
• Representing Wollit throughout the EY FinTech Growth Programme and on the EY FinTech Advisory Board

Operations
• Developed the financial model for the business, including forecasts for sales, cashflow and P&L
• Managing the monthly and annual management accounts process with external accountants
• Designed comprehensive processes, templates and documentation for project workflow, task management and experiments
• Managed the end-to-end hiring, onboarding and ongoing management of a new team member
• Established the onboarding process for all new hires including finalising standard contract template

Marketing
• Marketing strategy and execution: designing and executing CRM flows, support the creation and testing of marketing strategy, helping create and manage ad test campaigns on paid social (Meta and TikTok)
• Managing creative workflow and tasks, for both internal team members and external creative resources
• Assist the execution and management of SEO strategy and website content
• Managing paid social advertising accounts (primarily Meta and TikTok)
• Run daily marketing stand-up meetings

I also retained my data analysis responsibilities from my previous role

Business Analyst May 2023 – october 2023

Data Analysis – Product and Marketing
• Analyse and present business and product data (Power BI, Fivetran, MixPanel and Metabase)
• Work closely with the product team in customer led product development, including designing and monitoring experiments
• Market research to support the development of product and marketing strategy
• Analyse ad performance data for Meta and TikTok (Appsflyer, Google Analytics)
• Data analytics on website performance (Google Analytics, Looker Studio and Search Console)

Customer support processes
• Customer service operations, interacting with customers daily via email and phone